The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
Format
Paperback $6.00List price: $14.95 List Price This is the manufacturer's recommended retail price. Please note older versions of books may not reflect the most current list price due to price adjustments made on newer printings. We strive to keep the website's list price updated to match the current MSRP, based on information from publishers.
About
Bestselling authors Al and Laura Ries offer unique insights on the process - and art - of brand building. They review successful brand creation and demonstrate how new brands and categories - be they products or services - can be best grown from existing products. In their trademark witty style, the Rieses draw upon ten years of research. They explore some of the most powerful brands and products of all time, plus the marketing methods that built and established them. Disasters are analyzed, too.
- ISBN:
- 9780060570156
- Publication Date:
- 2005-09-01
- Publisher:
- Collins
- Page Count:
- 308
- Size:
- 8.52" l x 5.68" w x 0.95" h
- Business
- Sales and Marketing
- Management