Primary Greatness: The 12 Levers of Success

From Stephen R. Covey - the late, legendary author of The 7 Habits of Highly Effective People - a new set of rules for achieving a happy and fulfilling life of primary greatness.

Many of us are hurting. We have chronic problems, dissatisfactions, and disappointments. Although we generally make it through the day, a lot of us feel overwhelmed by burdens we carry. We try to "lift the load of life" each day and sometimes it’s just too much. The idea of living a "great life" seems a distant dream.

Too often, however, we have the wrong idea of what a great life is. We think if only we had enough money, enough leisure, enough good looks or popularity, everything would be great. If that’s what makes for a great life, no wonder so many of us feel so weighed down by the demands of everyday living.

Stephen R. Covey believed there were only two ways to live: a life of primary greatness or a life of secondary greatness. Through his classic books and seminars, he taught that the intrinsic rewards of primary greatness - integrity, responsibility, and meaningful contribution - far outweighed the superficial rewards of secondary greatness - money, popularity, and the self-absorbed, pleasure-ridden life that some people consider "success."