Leading Loyalty: Cracking the Code to Customer Devotion

Everyone has customers. And in today's highly competitive world, we all want more customer loyalty. The struggle is how do we get it.

Loyalty is built one great experience at a time. The difference between good and a great experience often comes down to how our customers feel based on their interactions with us.

Leading Loyalty goes beyond the latest rewards program or cutting-edge technology. This book gets to the heart of the challenge many of us face: How do we consistently behave so people feel their experience with us was among the best they've ever had?

Filled with real-life examples and practical tools, Leading Loyalty helps you embed the three core loyalty principles -empathy, responsibility, and generosity - into every interaction so you can crack the code to your customers' devotion.