Markdown
$6.99
I'm Afraid Debbie From Marketing Has Left for the Day: How to Use Behavioural Design to Create Change in the Real World
Format
Paperback $6.99List price: $16.99 List Price This is the manufacturer's recommended retail price. Please note older versions of books may not reflect the most current list price due to price adjustments made on newer printings. We strive to keep the website's list price updated to match the current MSRP, based on information from publishers.
About
How to Use Behavioural Design to Create Change in the Real World
In this ground-breaking book, author Morten Münster presents a set of rules that individuals and companies can follow to bring about necessary change.
Using behavioural design and an accessible four-step method, he shows how people can be persuaded to do one thing instead of another and thereby achieve success.
By examining an array of examples drawn from business, government, various public groups and institutions he demonstrates how the rules can be learned and applied in different contexts.
In this ground-breaking book, author Morten Münster presents a set of rules that individuals and companies can follow to bring about necessary change.
Using behavioural design and an accessible four-step method, he shows how people can be persuaded to do one thing instead of another and thereby achieve success.
By examining an array of examples drawn from business, government, various public groups and institutions he demonstrates how the rules can be learned and applied in different contexts.
- ISBN:
- 9781786279484
- Publication Date:
- 2021-03-11
- Publisher:
- Laurence King Publishing
- Page Count:
- 304
- Size:
- 8.25" l x 5.5" w x 1.0" h
Info
- Business
Category
- Sales and Marketing
Subject