Hacking the Human Mind: The Behavioral Science Secrets Behind 17 of the World’s Best Brands

Hacking the Human Mind: The Behavioral Science Secrets Behind 17 of the World’s Best Brands

by Shotton, Richard, Flicker, MichaelAaron

Format

Paperback $8.49
Condition Bargain Brand-new publisher overstock that may have a remainder mark and minor wear from handling. Bargain
$8.49

List price: $19.99 List Price This is the manufacturer's recommended retail price. Please note older versions of books may not reflect the most current list price due to price adjustments made on newer printings. We strive to keep the website's list price updated to match the current MSRP, based on information from publishers.

About

How did the world's best brands get so big?

They had more than great products — they hacked the human mind.

This book reveals their secrets.

Richard Shotton (The Choice Factory, The Illusion of Choice) and 9x CEO Michael Aaron Flicker take a look at the behavioural science underpinning the success of 17 leading brands, including Apple, Dyson, Red Bull, and Starbucks.

What is it about Amazon that pulls us back again and again? How does a two-minute wait make Guinness taste better? Why do we pay more for water than we know it’s worth? The answers are here.

And it’s not just theory. Hacking the Human Mind is a practical guide, filled with techniques for you to try today. So you too can make your brand the one people reach for — without them ever really knowing why.

'A book for the ages.' —Rory Sutherland, Author, Alchemy
Additional Info