Above the Fold: Understanding the Principles of Successful Web Site Design (Revised Edition)

Above the Fold: Understanding the Principles of Successful Web Site Design (Revised Edition)

by Miller, Brian D

Format

Paperback $12.49
Condition Bargain Brand-new publisher overstock that may have a remainder mark and minor wear from handling. Bargain
$12.49

List price: $30.00 List Price This is the manufacturer's recommended retail price. Please note older versions of books may not reflect the most current list price due to price adjustments made on newer printings. We strive to keep the website's list price updated to match the current MSRP, based on information from publishers.

About

Above the Fold is a book about the fundamentals of clear graphic communication within the context of Web design. The book has three sections, which follow the cycle of a typical Web project:

PLAN
Section I focuses on the predesign phase of a Web project. From project planning and brief writing to information architecture and responsive grid creation.

DESIGN
The second section of Above the Fold explores the enduring principles of design and the nuances that are specific to the field of Web design.

OPTIMIZE
Finally, we close the loop and discover ways to enable your client to maximize the investment they've made in their Web site with marketing and analytics.
Additional Info