
The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising
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About
Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it from a disreputable business into a dynamic industry full of passionate, creative individuals. This biography is based on a wealth of material from the author’s decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy’s personal papers.
Info
ISBN: 9780230100367
Published Date: June 8, 2010
Publisher: Palgrave Macmillan
Language: English
Page Count: 282
Size: 9.11" l x 6.14" w x 1.01" h
Category
Biography and Memoir
Subject
Business