Start Where Others Stop: 9 Strategies for Optimising Your Mind

Set goals. Overcome challenges. Achieve Anything

Zack George knows exactly what it's like to struggle with motivation. As a child, he was severely overweight and deeply unhappy in his body; but now, he is the UK's fittest man.

Revealing the strategies that Zack has used to become an elite athlete and one of the fittest men in the world, Start Where Others Stop is an empowering and practical guide for anyone with a goal. Whether it's related to fitness, weight, work, relationships or more, this book is a personalised plan to building the mentality that will help you get to where you want to be.

With science-backed exercises interwoven throughout Zack's personal story - including his attempts to build a career as a personal trainer, set up his own gym, and confronting the fact that he is one of the few leading Black athletes in his sport - this an honest and practical blueprint to achieving your goals.