I'm So Effing Hungry: Why We Crave What We Crave-And What to Do About It

Dr. Amy Shah kept hearing the same complaints from her patients: “I feel hungry all the time, even when I just ate.” “My cravings are out of control.” They were white-knuckling it through yet another diet plan, only to feel depleted, frustrated, and really effing hungry.

So she created I’m So Effing Hungry, a science-based plan designed to help you take charge of your health and your cravings, without feeling deprived. As Dr. Shah explains, cravings aren’t your fault—and eating a healthier diet isn’t just a matter of self-discipline or willpower. There are powerful biological forces at play in your body that govern your hunger levels and cravings.

Drawing on the emerging science of psychobiotics—healthy gut bacteria that help improve mood and regulate hunger, weight, and cravings—Dr. Shah has created a 5-step plan to help you make peace with food and your body: