E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company

Building on the groundbreaking principles of The E-Myth Revisited, this book presents a practical, real-world program that can be implemented in real time in your business. Developed over decades with thousands of successful clients, Gerber shows that most businesses fail because of a crisis of vision that creates an inevitable cloud of misdirected activity. Presenting practical exercises to help small business owners recover their vision and passion, Gerber clears a path for getting back to the seven basic disciplines: leadership, marketing, money, management, lead generation, lead conversion, client fulfillment.