All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

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About
The new rule of marketing is that it doesn't matter if something is actually better or faster or more efficient. What matters is whether consumers believe the story. Godin teaches readers to create a story that fits the consumer's world view, a story they will intuitively embrace and share with friends.
Info

ISBN: 9781591845331

Published Date: April 24, 2012

Publisher: Portico Press

Language: English

Page Count: 220

Size: 7.05" l x 5.00" w x 0.47" h

Category

Business