{"product_id":"we-know-it-when-we-see-it-9781786078162b","title":"We Know It When We See It","description":"\u003cspan style=\"font-weight: bold;\"\u003eMore than meets the eye – the science of how we see and the secrets it reveals about how the brain works.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003eSpotting a familiar face in a crowd is so easy, you take it for granted. But how you do it is one of science's great mysteries.\u003cbr\u003e\u003cbr\u003eVision is involved in nearly a third of everything a brain does and explaining the ways it works reveals more than just how we see. It also tells us how the brain deals with information – how it perceives, learns and remembers.\u003cbr\u003e\u003cbr\u003eIn \u003cspan style=\"font-style: italic;\"\u003eWe Know It When We See It,\u003c\/span\u003e pioneering neuroscientist Richard Masland covers everything from what happens when light hits your retina, to the increasingly sophisticated nerve nets that turn that light into knowledge, to what a computer algorithm must be able to do before it can truly be called ‘intelligent’. It is a profound yet accessible investigation into how our bodies make sense of the world.","brand":"One World Publications","offers":[{"title":"Bargain","offer_id":42822353092688,"sku":"9781786078162B","price":10.49,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9781786078162-l.jpg?v=1785887594","url":"https:\/\/bookoutlet.com\/products\/we-know-it-when-we-see-it-9781786078162b","provider":"Book Outlet","version":"1.0","type":"link"}