{"product_id":"universal-principles-of-branding-100-key-concepts-for-defini-9780760378205b","title":"Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eUniversal Principles of Branding\u003c\/i\u003e presents 100 concepts, theories, and guidelines that are critical for understanding brands and branding today.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-weight: bold;\"\u003e*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eRichly illustrated\u003c\/b\u003e and \u003cb\u003eeasy to navigate\u003c\/b\u003e, this comprehensive reference pairs clear one-page explanations of each principle with visual examples of it applied in practice on the facing page. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eFeatured principles are as diverse as:\u003c\/b\u003e\u003cbr\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAuthenticity\u003c\/li\u003e\n\u003cli\u003eSocial Responsibility\u003c\/li\u003e\n\u003cli\u003eWorld Building\u003c\/li\u003e\n\u003cli\u003eGatekeepers\u003c\/li\u003e\n\u003cli\u003eRituals and routine\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003eEach principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Side notes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.\u003c\/p\u003e","brand":"Rockport Publishers","offers":[{"title":"Bargain","offer_id":42824437137488,"sku":"9780760378205B","price":13.49,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9780760378205-l.jpg?v=1785896585","url":"https:\/\/bookoutlet.com\/products\/universal-principles-of-branding-100-key-concepts-for-defini-9780760378205b","provider":"Book Outlet","version":"1.0","type":"link"}