{"product_id":"the-origin-of-brands-how-product-evolution-creates-endless-p-9780060570156b","title":"The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands","description":"\u003cp\u003eBestselling authors Al and Laura Ries offer unique insights on the process - and art - of brand building. They review successful brand creation and demonstrate how new brands and categories - be they products or services - can be best grown from existing products. In their trademark witty style, the Rieses draw upon ten years of research. They explore some of the most powerful brands and products of all time, plus the marketing methods that built and established them. Disasters are analyzed, too.\u003c\/p\u003e","brand":"Collins","offers":[{"title":"Default Title","offer_id":42818429190224,"sku":"9780060570156B","price":6.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9780060570156-l.jpg?v=1785871620","url":"https:\/\/bookoutlet.com\/products\/the-origin-of-brands-how-product-evolution-creates-endless-p-9780060570156b","provider":"Book Outlet","version":"1.0","type":"link"}