{"product_id":"the-only-book-you-will-ever-need-on-branding-9781472136077b","title":"The Only Book You Will Ever Need on Branding","description":"A great product is not enough. You cannot sell or promote anything without an original and distinctive brand. But how do you create a good name, a memorable logo and a recognizable category so that everyone understands what you are selling?\u003cbr\u003e\u003cbr\u003eIn The Only Book You Will Ever Need on Branding you'll find out everything you need to know - fast.\u003cbr\u003e\u003cbr\u003eUsing quirky illustrations to make its point you'll discover how to fast forward the success of your brand in a couple of hours. You'll grasp the key concepts of branding, learn how to improve your existing brand and find out what other start-up books don't tell you","brand":"Constable \u0026 Robinson","offers":[{"title":"Bargain","offer_id":42819580264528,"sku":"9781472136077B","price":6.49,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9781472136077-l.jpg?v=1785876493","url":"https:\/\/bookoutlet.com\/products\/the-only-book-you-will-ever-need-on-branding-9781472136077b","provider":"Book Outlet","version":"1.0","type":"link"}