{"product_id":"the-big-payback-9780451234780b","title":"The Big Payback","description":"\u003cdiv\u003e \u003cp\u003e\u003ci\u003eThe Big Payback\u003c\/i\u003e takes readers from the first $15 made by a \"rapping DJ\" in 1970s New York to the multi-million-dollar sales of the Phat Farm and Roc-a-Wear clothing companies in 2004 and 2007. On this four-decade-long journey from the studios where the first rap records were made to the boardrooms where the big deals were inked, \u003ci\u003eThe Big Payback\u003c\/i\u003e tallies the list of who lost and who won. Read the secret histories of the early long-shot successes of Sugar Hill Records and Grandmaster Flash, Run DMC's crossover breakthrough on MTV, the marketing of gangsta rap, and the rise of artist\/ entrepreneurs like Jay-Z and Sean \"Diddy\" Combs.\u003c\/p\u003e \u003cp\u003e300 industry giants like Def Jam founders Rick Rubin and Russell Simmons gave their stories to renowned hip-hop journalist Dan Charnas, who provides a compelling, never-before-seen, myth-debunking view into the victories, defeats, corporate clashes, and street battles along the 40-year road to hip-hop's dominance.\u003c\/p\u003e \u003c\/div\u003e","brand":"New American Library","offers":[{"title":"Bargain","offer_id":42823643594832,"sku":"9780451234780B","price":6.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9780451234780-l.jpg?v=1785893172","url":"https:\/\/bookoutlet.com\/products\/the-big-payback-9780451234780b","provider":"Book Outlet","version":"1.0","type":"link"}