{"product_id":"smart-money-the-fall-and-rise-of-brentford-fc-9781408719404b","title":"Smart Money: The Fall and Rise of Brentford FC","description":"\u003cspan style=\"font-weight: bold;\"\u003eThis book will introduce the little-known story of one of London's smallest clubs to fans of the Premier League.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003eFor decades, Brentford idled in English soccer's third and fourth divisions, bumbling along until 2005 when, fed up with trying to make a profit from a club with an ageing stadium in an unfashionable suburb, owner Ron Noades agreed to hand over the business to supporters.\u003cbr\u003e \u003cbr\u003eOne of the fans, an Oxford University physics graduate called Matthew Benham, was making millions of pounds from professional gambling. As a sort of academic challenge, he began figuring out if he could employ the mathematics which he used in beating the bookmakers to improve the club's performance on the pitch.\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-style: italic;\"\u003eSmart Money\u003c\/span\u003e is the story of how a scientist with an inquiring mind was set loose in a backwater of professional football, and how he turned a modest, underachieving team into a competitor in one of the world's most-watched sports leagues.\u003cbr\u003e \u003cbr\u003eDrawing on Duff's deep personal insight and interviews with insiders, this book is the definitive story of the fall and rise of Brentford FC.","brand":"Constable","offers":[{"title":"Bargain","offer_id":42823874773072,"sku":"9781408719404B","price":10.49,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9781408719404-l.jpg?v=1785894293","url":"https:\/\/bookoutlet.com\/products\/smart-money-the-fall-and-rise-of-brentford-fc-9781408719404b","provider":"Book Outlet","version":"1.0","type":"link"}