{"product_id":"psycho-cybernetics-updated-and-expanded-9780399176135b","title":"Psycho-Cybernetics (Updated and Expanded)","description":"\u003cp\u003eThe landmark bestseller that has inspired and enhanced the lives of more than 30 million readers.\u003c\/p\u003e \u003cp\u003eWhen loosely translated from the Greek, cybernetics means 'a helmsman who steers his ship to port.' The contemporary definition of cybernetics is the scientific study of how people, animals, and machines control and communicate information. Psycho-Cybernetics, a term coined by Dr. Maxwell Maltz, means, 'steering your mind to a productive, useful goal so you can reach the greatest port in the world, peace of mind.'\u003c\/p\u003e \u003cp\u003eMaltz was the first researcher and author to explain how the self-image (a term he popularized) has complete control over an individual's ability to achieve (or fail to achieve) any goal. And he developed techniques that anyone can use to improve and manage self-image - visualization, mental rehearsal, relaxation. These techniques have informed and inspired countless motivational gurus, sports psychologists, and self-help practitioners for more than fifty years.\u003c\/p\u003e \u003cp\u003eThe teachings of Psycho-Cybernetics are timeless because they are based on solid science and provide a prescription for thinking and acting that leads to quantifiable results.\u003c\/p\u003e \u003cp\u003eIn this updated edition of \u003ci\u003ePsycho-Cybernetics\u003c\/i\u003e, with a new introduction and editorial commentary by Matt Furey, president of the Psycho-Cybernetics Foundation, the original text has been annotated and amplified to make Maltz's message even more relevant for the contemporary reader.\u003c\/p\u003e","brand":"Penguin Group","offers":[{"title":"Bargain","offer_id":42822372196432,"sku":"9780399176135B","price":10.49,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9780399176135-l.jpg?v=1785887672","url":"https:\/\/bookoutlet.com\/products\/psycho-cybernetics-updated-and-expanded-9780399176135b","provider":"Book Outlet","version":"1.0","type":"link"}