{"product_id":"power-play-tesla-elon-musk-and-the-bet-of-the-century-9780385545457b","title":"Power Play: Tesla, Elon Musk, and the Bet of the Century","description":"\u003cb\u003eInside the outrageous, come-from-behind story of Elon Musk and Tesla's bid to build the world's greatest car.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eElon Musk is among the most controversial titans of Silicon Valley. To some he's a genius and a visionary; to others he's a mercurial huckster. Billions of dollars have been gained and lost on his tweets; his personal exploits are the stuff of tabloids. But for all his outrageous talk of mind-uploading and space travel, his most audacious vision is the one closest to the ground: the electric car.\u003cbr\u003e\u003cbr\u003eWhen Tesla was founded in the 2000s, electric cars were novelties, trotted out and thrown on the scrap heap by carmakers for more than a century. But where most onlookers saw only failure, a small band of Silicon Valley engineers and entrepreneurs saw potential. The gas-guzzling car was in need of disruption; the world was ready for Car 2.0. So they pitted themselves against the biggest, fiercest business rivals in the world, setting out to make a car that was quicker, sexier, smoother, cleaner than the competition.\u003cbr\u003e\u003cbr\u003eBut as the saying goes, to make a small fortune in cars, start with a big fortune. Tesla would undergo a truly hellish fifteen years, beset by rivals, pressured by investors, hobbled by whistleblowers, buoyed by its loyal supporters. Musk himself would often prove Tesla's worst enemy--his antics more than once took the company he had initially funded largely with his own money to the brink of collapse.  Was he an underdog, an antihero, a conman, or some combination of the three?\u003cbr\u003e\u003cbr\u003e\u003ci\u003eWall Street Journal \u003c\/i\u003etech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, wrestling for control, meltdowns, and the unlikeliest outcome of all, success. A story of power, recklessness, struggle, and triumph, \u003ci\u003ePower Play\u003c\/i\u003e is an exhilarating look at how a team of eccentrics and innovators beat the odds--and changed the future.","brand":"Doubleday Books","offers":[{"title":"Bargain","offer_id":42827130732624,"sku":"9780385545457B","price":4.49,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9780385545457-l.jpg?v=1785908939","url":"https:\/\/bookoutlet.com\/products\/power-play-tesla-elon-musk-and-the-bet-of-the-century-9780385545457b","provider":"Book Outlet","version":"1.0","type":"link"}