{"product_id":"hacking-the-human-mind-the-behavioral-science-secrets-behind-9781804091326b","title":"Hacking the Human Mind: The Behavioral Science Secrets Behind 17 of the World’s Best Brands","description":"\u003cspan style=\"font-weight: bold;\"\u003eHow did the world's best brands get so big?\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003eThey had more than great products — they hacked the human mind.\u003cbr\u003e\u003cbr\u003eThis book reveals their secrets.\u003cbr\u003e\u003cbr\u003eRichard Shotton (\u003cspan style=\"font-style: italic;\"\u003eThe Choice Factory, The Illusion of Choice\u003c\/span\u003e) and 9x CEO Michael Aaron Flicker take a look at the behavioural science underpinning the success of 17 leading brands, including Apple, Dyson, Red Bull, and Starbucks.\u003cbr\u003e\u003cbr\u003eWhat is it about Amazon that pulls us back again and again? How does a two-minute wait make Guinness taste better? Why do we pay more for water than we know it’s worth? The answers are here.\u003cbr\u003e\u003cbr\u003eAnd it’s not just theory. Hacking the Human Mind is a practical guide, filled with techniques for you to try today. So you too can make your brand the one people reach for — without them ever really knowing why.\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cspan style=\"font-weight: bold;\"\u003e'A book for the ages.' —Rory Sutherland, Author, \u003cspan style=\"font-style: italic;\"\u003eAlchemy\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e","brand":"Harriman House Ltd","offers":[{"title":"Bargain","offer_id":42869705605200,"sku":"9781804091326B","price":8.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9781804091326-l.jpg?v=1785876724","url":"https:\/\/bookoutlet.com\/products\/hacking-the-human-mind-the-behavioral-science-secrets-behind-9781804091326b","provider":"Book Outlet","version":"1.0","type":"link"}