{"product_id":"generation-chef-risking-it-all-for-a-new-american-dream-9780735217676b","title":"Generation Chef: Risking It All for a New American Dream","description":"For many young people, being a chef is as compelling a dream as being a rock star or professional athlete. Skill and creativity in the kitchen are more profitable than ever before, as cooks scramble to reach the top - but talent isn’t enough. Today’s chef needs the business savvy of a high-risk entrepreneur, determination, and big dose of luck.\u003cbr\u003e\u003cbr\u003eThe heart of Generation Chef is the story of Jonah Miller, who at age twenty-four attempts to fulfill a lifelong dream by opening the Basque restaurant Huertas in New York City, still the high-stakes center of the restaurant business for an ambitious young chef. Miller, a rising star who has been named to the 30-Under-30 list of both Forbes and Zagat, quits his job as a sous chef, creates a business plan, lines up investors, leases a space, hires a staff, and gets ready to put his reputation and his future on the line.\u003cbr\u003e\u003cbr\u003eJournalist and food writer Karen Stabiner takes us inside Huertas’s roller-coaster first year, but also provides insight into the challenging world a young chef faces today - the intense financial pressures, the overcrowded field of aspiring cooks, and the impact of reviews and social media, which can dictate who survives.\u003cbr\u003e\u003cbr\u003eA fast-paced narrative filled with suspense, Generation Chef is a fascinating behind-the-scenes look at drive and passion in one of today’s hottest professions.","brand":"Penguin Random House Company","offers":[{"title":"Bargain","offer_id":42819093266512,"sku":"9780735217676B","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9780735217676-l.jpg?v=1785874619","url":"https:\/\/bookoutlet.com\/products\/generation-chef-risking-it-all-for-a-new-american-dream-9780735217676b","provider":"Book Outlet","version":"1.0","type":"link"}