{"product_id":"fordlandia-the-rise-and-fall-of-henry-ford-s-forgotten-jungl-9780312429621b","title":"Fordlandia: The Rise and Fall of Henry Ford's Forgotten Jungle City","description":"In 1927, Henry Ford, the richest man in the world, bought a tract of land twice the size of Delaware in the Brazilian Amazon.  His intention was to grow rubber, but the project rapidly evolved into a more ambitious bid to export America itself.  Fordlandia, as the settlement was called, soon became the site of an epic clash.  On one side was the lean, austere car magnate; on the other, the Amazon, the most complex ecological system on the planet.  Indigenous workers rejected Ford's Midwestern Puritanism, turning the place into a ribald tropical boomtown.  And his efforts to apply a system of regimented mass production to the Amazon's diversity resulted in a rash environmental assault that foreshadowed many of the threats laying waste to the rain forest today.  ","brand":"Picador","offers":[{"title":"Bargain","offer_id":42817770913872,"sku":"9780312429621B","price":10.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9780312429621-l.jpg?v=1785866307","url":"https:\/\/bookoutlet.com\/products\/fordlandia-the-rise-and-fall-of-henry-ford-s-forgotten-jungl-9780312429621b","provider":"Book Outlet","version":"1.0","type":"link"}