{"product_id":"fascinate-how-to-make-your-brand-impossible-to-resist-revise-9780062206480b","title":"Fascinate: How to Make Your Brand Impossible to Resist (Revised and Updated)","description":"Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%?\u003cbr\u003e\u003cbr\u003eAnd then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone.\u003cbr\u003e\u003cbr\u003eThe word “fascinate” comes from the Latin word fascinare, meaning “to bewitch or hold captive so others are powerless to resist.” Fascination is the most powerful force of attraction, drawing customers into a state of intense focus.\u003cbr\u003e\u003cbr\u003eThis extensively revised and updated edition includes Hogshead’s latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world.","brand":"Harper Collins","offers":[{"title":"Default Title","offer_id":42820048257104,"sku":"9780062206480B","price":10.17,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9780062206480-l.jpg?v=1785878319","url":"https:\/\/bookoutlet.com\/products\/fascinate-how-to-make-your-brand-impossible-to-resist-revise-9780062206480b","provider":"Book Outlet","version":"1.0","type":"link"}