{"product_id":"brainsteering-a-better-approach-to-breakthrough-ideas-9780062006196b","title":"Brainsteering: A Better Approach to Breakthrough Ideas","description":"Ideas. Whether the goal is to create a billion-dollar business, fix a broken process, reduce expenses, or simply find the perfect gift for that special someone, we all need a steady stream of breakthrough ideas - and we've all learned from experience that traditional brainstorming doesn't generate them. Former McKinsey consultants Kevin P. Coyne and Shawn T. Coyne have spent more than a decade developing a better approach - Brainsteering - that takes brainstorming and other outdated ideation techniques and \"steers\" them in a more productive direction by better reflecting the way human beings actually think and work in creative problem-solving situations. By introducing just the right amount of structure into the process, and asking just the right questions, Brainsteering has helped Fortune 500 companies, small not-for-profits, and individuals alike generate ideas they previously could never have imagined. Peppered with thought-provoking and entertaining examples drawn from the workplace and popular culture, Brainsteering can help anyone develop breakthrough ideas, whether working alone on a one-time problem or turning an entire organization into an ongoing \"idea factory.\" And getting started is easy: simply ask the right questions, and good ideas will follow.","brand":"Harper Collins","offers":[{"title":"Bargain","offer_id":42819272114256,"sku":"9780062006196B","price":8.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9780062006196-l.jpg?v=1785875246","url":"https:\/\/bookoutlet.com\/products\/brainsteering-a-better-approach-to-breakthrough-ideas-9780062006196b","provider":"Book Outlet","version":"1.0","type":"link"}