{"product_id":"battle-for-the-bird-9781399714310b","title":"Battle for the Bird","description":"\u003cspan style=\"font-weight: bold;\"\u003e'If you want to understand how one of the most powerful social networks in history managed to be such a dramatic corporate disaster, you must read Kurt Wagner's deeply reported inside story.' Sarah Frier, author of \u003cspan style=\"font-style: italic;\"\u003eFinancial Times\u003c\/span\u003e and \u003cspan style=\"font-style: italic;\"\u003eMcKinsey \u003c\/span\u003e2020 Business Book of the Year \u003cspan style=\"font-style: italic;\"\u003eNo Filter: The Inside Story of Instagram\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e'Informative, clear, accessible . . . a primer on the social media site' \u003cspan style=\"font-style: italic;\"\u003eSunday Independent\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003eOn October 28th, hours after completing a $44 billion takeover of Twitter, Elon Musk Tweeted to his millions of followers 'The bird is freed.'\u003cbr\u003e\u003cbr\u003eMusk's takeover of Twitter was one of the most audacious and remarkable deals in tech history. The Battle for Twitter takes readers back to the very beginning and how we reached this point. It looks at the origins of the platform, the vision of its co-founder Jack Dorsey, and how it became a battleground for ideas, controversies, and viral moments that shaped the world we live in today.\u003cbr\u003e\u003cbr\u003eWith meticulous research and unprecedented access, author Kurt Wagner paints a vivid portrait of power struggles, bitter rivalries, and ground-breaking decisions that have shaped the evolution of Twitter. From Musk's audacious tweets to Dorsey's enigmatic persona, The Battle for the Bird uncovers the depths of their involvement, revealing the forces that have propelled them to the forefront of global attention.\u003cbr\u003e\u003cbr\u003eIn this gripping corporate saga, delve into the minds of these visionary figures as they engage in a high-stakes battle for dominance, reshaping the very fabric of social media.","brand":"Hodder \u0026 Stoughton","offers":[{"title":"Bargain","offer_id":42817703215184,"sku":"9781399714310B","price":10.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9781399714310-l.jpg?v=1785866030","url":"https:\/\/bookoutlet.com\/products\/battle-for-the-bird-9781399714310b","provider":"Book Outlet","version":"1.0","type":"link"}