{"product_id":"adventures-in-the-wine-trade-diary-of-a-vintner-s-scholar-9781913141455b","title":"Adventures in the Wine Trade: Diary of a Vintner's Scholar","description":"The memoirs of a wine trade insider, from the heady days of 1960s to today. Quickly discovering that a knowledge of wine opened doors that were closed to lesser mortals, Ben had a front row seat as the wine trade grew from an elitist and rather amateurish profession into a multi-million dollar global business. This is the story of how it happened, and of the many remarkable characters he befriended along the way – people whose marketing genius was matched only by their desire to put a smile on everyone’s faces. In true vinous style, Ben’s book is sure to do the same.\u003cbr\u003e \u003cbr\u003ePlumbing the depths: - Ben’s valiant attempts to sell wine to beer-loving miners, which involved actually joining them at the coal face.\u003cbr\u003e \u003cbr\u003e\u003cul\u003e\n\u003cli\u003eEnglishman abroad: a jolly jaunt through French châteaux, Spanish bodegas and Portuguese quintas, where Ben forged many of the friendships that would last a lifetime.\u003c\/li\u003e\n\u003cli\u003eSerious business: Ben’s career takes off during the golden age of wine and spirits marketing, when he played a part bringing many of the world-famous brands we know and love today into being.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cdiv\u003e\n\u003cspan style=\"font-weight: bold;\"\u003e\"A charming, entertaining, and illuminating read – not only for all those in or around the wine trade, but also for all those outside who want to see in to what makes it so special. \" - Neil Beckett, Editor, \u003cspan style=\"font-style: italic;\"\u003eWorld of Fine Wine\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e","brand":"Academie Du Vin Library","offers":[{"title":"Bargain","offer_id":42822473351248,"sku":"9781913141455B","price":6.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9781913141455-l.jpg?v=1785888113","url":"https:\/\/bookoutlet.com\/products\/adventures-in-the-wine-trade-diary-of-a-vintner-s-scholar-9781913141455b","provider":"Book Outlet","version":"1.0","type":"link"}