{"product_id":"above-the-fold-understanding-the-principles-of-successful-we-9781440336669b","title":"Above the Fold: Understanding the Principles of Successful Web Site Design (Revised Edition)","description":"Above the Fold is a book about the fundamentals of clear graphic communication within the context of Web design. The book has three sections, which follow the cycle of a typical Web project:\u003cbr\u003e\u003cbr\u003ePLAN\u003cbr\u003eSection I focuses on the predesign phase of a Web project. From project planning and brief writing to information architecture and responsive grid creation.\u003cbr\u003e\u003cbr\u003eDESIGN\u003cbr\u003eThe second section of Above the Fold explores the enduring principles of design and the nuances that are specific to the field of Web design.\u003cbr\u003e\u003cbr\u003eOPTIMIZE\u003cbr\u003eFinally, we close the loop and discover ways to enable your client to maximize the investment they've made in their Web site with marketing and analytics.","brand":"Simon \u0026 Schuster","offers":[{"title":"Bargain","offer_id":42872667996240,"sku":"9781440336669B","price":12.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8173\/5760\/files\/9781440336669-l.jpg?v=1785897270","url":"https:\/\/bookoutlet.com\/products\/above-the-fold-understanding-the-principles-of-successful-we-9781440336669b","provider":"Book Outlet","version":"1.0","type":"link"}