The Soulful Art of Persuasion: The 11 Habits That Will Make Anyone a Master Influencer

The Soulful Art of Persuasion: The 11 Habits That Will Make Anyone a Master Influencer

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About
Jason Harris, CEO of the powerhouse creative agency Mekanism, argues that genuine persuasion in the twenty-first century is about developing character rather than relying on the easy tactics of flattery, manipulation, and short-term gains. It is about engaging rather than insisting; it is about developing empathy and communicating your values. Based on his experience in and out of the boardroom, and drawing on the latest in-depth research on trust, influence, and habit formation, Harris shows that being persuasive in a culture plagued by deception means rejecting the ethos of the quick and embracing the commitment of putting your truest self forward and playing the long game.
Info

ISBN: 9781984822567

Published Date: September 10, 2019

Publisher: Currency

Language: English

Page Count: 291

Size: 8.66" l x 5.31" w x 1.21"