The New Consumer Online: A Sociology of Taste, Audience, and Publics

The New Consumer Online: A Sociology of Taste, Audience, and Publics

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About
It's a new world online, where consumers can publish their writing and gain a public presence, even a mass audience. This book links together blogging, writing reviews for Yelp, and creating pinboards for Pinterest, all of which provide ordinary people the opportunity to display their tastes to strangers. Edward McQuarrie shows how the operation of taste in consumption has been changed by the Internet and offers a fresh perspective on why websites like Yelp and Pinterest have become so successful.
Info

ISBN: 9781784715991

Published Date: December 18, 2015

Publisher: Edward Elgar Publishing

Language: English

Page Count: 265

Size: 9.50" l x 6.50" w x 1.00"