The Man Who Lied to His Laptop

The Man Who Lied to His Laptop

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Books like Predictably Irrational and Sway have revolutionized how we view human behavior. Now, Stanford professor Clifford Nass has discovered a set of rules for effective human relationships, drawn from an unlikely source: his study of our interactions with computers. Based on his decades of research, Nass demonstrates that - although we might deny it - we treat computers and other devices like people: we empathize with them, argue with them, form bonds with them. We even lie to them to protect their feelings. This fundamental revelation has led to groundbreaking research on how people should behave with one another. Nass's research shows that: Mixing criticism and praise is a wildly ineffective method of evaluation. Flattery works - even when the recipient knows it's fake. Introverts and extroverts are each best at selling to one of their own. Nass's discoveries provide nothing less than a new blueprint for successful human relationships.

ISBN: 9781617230042

Published Date: June 26, 2012

Publisher: Current Biology Ltd

Language: English

Page Count: 232

Size: 8.51" l x 5.47" w x 0.75" h