Youtility: Why Smart Marketing Is About Help Not Hype

Youtility: Why Smart Marketing Is About Help Not Hype

Product Type: Bargain Books


List price: $24.95

Available: 8


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The difference between helping and selling is just two letters. If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

ISBN: 9781591846666

Published Date: June 27, 2013

Publisher: Portfolio

Language: English

Page Count: 219

Size: 8.54" l x 5.65" w x 0.83" h