All Marketers Are Liars (Tell Stories)

All Marketers Are Liars (Tell Stories)

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About
The new rule of marketing is that it doesn't matter if something is actually better or faster or more efficient. What matters is whether consumers believe the story. Godin teaches readers to create a story that fits the consumer's world view, a story they will intuitively embrace and share with friends.
Info

ISBN: 9781591845331

Published Date: April 24, 2012

Publisher: Portico Press

Language: English

Page Count: 220

Size: 7.05" l x 5.00" w x 0.47"

Subject

Marketing