Competition Demystified: A Radically Simplified Approach to Business Strategy

Competition Demystified: A Radically Simplified Approach to Business Strategy

Product Type: Bargain Books

Price: $10.39$8.31

List price: $18.00 | Save 54%

Available: 25+

Quantity:
About
Bruce Greenwald, one of the nation’s leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position. Over the last two decades, the conventional approach to strategy has become frustratingly complex. It’s easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
Info

ISBN: 9781591841807

Published Date: August 28, 2007

Publisher: Portfolio

Language: English

Page Count: 379

Size: 8.48" l x 5.46" w x 0.87" h