Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption

Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption

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Based on eight years of research visiting dozens of startups, tech companies and incumbents, Harvard Business School professor Thales Teixeira shows how and why consumer industries are disrupted, and what established companies can do about it - while highlighting the specific strategies potential startups use to gain a competitive edge.
Info

ISBN: 9781524763084

Published Date: February 19, 2019

Publisher: Currency

Language: English

Page Count: 336

Size: 9.53" l x 6.36" w x 1.17" h