Sunny Days: The Children's Television Revolution That Changed America

Sunny Days: The Children's Television Revolution That Changed America

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In 1970, on a soundstage on Manhattan’s Upper West Side, a group of men, women, and Muppets of various ages and colors worked doggedly to finish the first season of a children’s TV program that was not yet assured a second season: Sesame Street. They were conducting an experiment to see if television could be used to better prepare disadvantaged preschoolers for kindergarten. What they didn’t know then was that they were starting a cultural revolution that would affect all American kids.

In Sunny Days, bestselling author David Kamp captures the unique political and social moment that gave us not only Sesame Street, but also Fred Rogers’s gentle yet brave Mister Rogers’ Neighborhood; Marlo Thomas’s unabashed gender politics primer Free to Be…You and Me; Schoolhouse Rock!, an infectious series of educational shorts dreamed up by Madison Ave admen; and more, including The Electric Company and ZOOM. It was a unique time when an uncommon number of media professionals and thought leaders leveraged their influence to help children learn—and, just as notably, a time of unprecedented buy-in from American parents.

ISBN: 9781501137808

Published Date: May 12, 2020

Publisher: Simon & Schuster

Language: English

Page Count: 326

Size: 9.29" l x 6.20" w x 1.32" h