Invisible Influence: The Hidden Forces that Shape Behavior

Invisible Influence: The Hidden Forces that Shape Behavior

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About
Want to be more persuasive? Make better decisions? This book will show you how.

Jonah Berger integrates research from psychology, behavioral economics, business, and the social sciences more generally to shed light on the often-hidden factors that shape behavior. Learn why copycats are better negotiators and how losing can lead to winning. Why successful athletes tend to have older siblings, why married people grow to look alike, and what cockroaches can teach us about the science of motivation. You'll never look at your own behavior, or the behavior of those around you, the same way again.
Info

ISBN: 9781476759739

Published Date: June 20, 2017

Publisher: Simon & Schuster

Language: English

Page Count: 264

Size: 8.38" l x 5.52" w x 0.71" h