The Real Toy Story: Inside the Ruthless Battle for America's Youngest Consumers
by Clark, Eric
The $22 billion American toy industry is increasingly willing to sacrifice kids in a frantic rush for profit, yet it is also in the business of enchanting our children. The Real Toy Story explores this fascinating world of contrasts, in which lone, maverick inventors conjure up captivating playthings for millions, and in which huge, faceless corporations who care more about their stock prices than about consumers call the shots.
How do toys go from prototype to playroom? What are the stories behind the blockbuster successes of Barbie, Beanie Babies, and Elmo? As today's kids get "older" at younger and younger ages, how is the industry competing with new "toys" like cell phones and iPods? The Real Toy Story answers these questions and more. It reveals the dark side of the business. Eric Clark has written the inside story of an industry that is of profound interest and importance to parents and to all readers concerned about the well-being of our culture.