Above the Fold: Understanding the Principles of Successful Web Site Design (Revised Edition)

Above the Fold: Understanding the Principles of Successful Web Site Design (Revised Edition)

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About
Above the Fold is a book about the fundamentals of clear graphic communication within the context of Web design. The book has three sections, which follow the cycle of a typical Web project:

PLAN
Section I focuses on the predesign phase of a Web project. From project planning and brief writing to information architecture and responsive grid creation.

DESIGN
The second section of Above the Fold explores the enduring principles of design and the nuances that are specific to the field of Web design.

OPTIMIZE
Finally, we close the loop and discover ways to enable your client to maximize the investment they've made in their Web site with marketing and analytics.
Info

ISBN: 9781440336669

Published Date: September 13, 2014

Publisher: Simon & Schuster

Language: English

Page Count: 275

Size: 9.00" l x 7.50" w x 1.00" h

Subject

Web