Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand

Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand

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About
The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.
Info

ISBN: 9781400213160

Published Date: June 11, 2019

Publisher: Thomas Nelson

Language: English

Page Count: 215

Size: 9.27" l x 6.28" w x 0.83"