for Dummies (5th Edition) for Dummies (5th Edition)

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Your fun and easy introduction to and its latest tools

The frontrunner in the customer relationship management (CRM) market, has a rapidly expanding influence over the way companies across the globe interact with their clientele. For Dummies lends you an edge in building those relationships and managing your companys sales, marketing, customer service, and support operations. With this accessible guide, you will learn how to organize contacts, schedule business appointments, use forecasting tools to predict upcoming sales, make accurate projects based on past performance, and more.

  • Covers the latest enhancements to, the worlds most popular customer relationship management software, and explains how to choose the right configuration to suit your business needs
  • Written by insiders with years of expertise in CRM services
  • Details how to personalize your system, prospect leads, manage accounts and partners, develop contacts, track products, calculate forecasts, drive demand, utilize service and support, share insights with Chatter, enhance your online marketing, and more

Close deals faster, gain real-time visibility into sales, and collaborate instantly with help from For Dummies.


ISBN: 9781118822142

Published Date: April 21, 2014

Publisher: Wiley

Language: English

Page Count: 414

Size: 9.32" l x 7.35" w x 0.90"