The End of Marketing as We Know It (Revised)

The End of Marketing as We Know It (Revised)

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Marketing today doesn't work. Or so says Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing the Coca-Cola Company's marketing approach by spearheading the global launches of Diet Coke, New Coke, Classic Coke, Fruitopia, and Sprite. Now, in this brisk and revolutionary book, Zyman shows why old approaches to marketing have lost their fizz - and how to get a jump on the strategies that will work in the twenty-first century.

ISBN: 9780887309830

Published Date: January 1, 2000

Publisher: Harper Collins

Language: English

Page Count: 246

Size: 8.14" l x 5.06" w x 0.95" h