Ice to the Eskimos: How to Market a Product Nobody Wants

Ice to the Eskimos: How to Market a Product Nobody Wants

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About
Maybe your product is outmoded.Or hasn't been positioned correctly.Or is competing in a crowded market.Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground.It's about taking a product or service and turning it into a winner.If you've got a product that is not the best in its field, then you will love Ice to the Eskimos.Take the principles Jon Spoelstra writes about the run hard with them-you'll be amazed by the results.
Info

ISBN: 9780887308512

Published Date: January 1, 1997

Publisher: Harper Collins

Language: English

Page Count: 275

Size: 8.60" l x 5.84" w x 1.03" h