Leading Loyalty:  Cracking the Code to Customer Devotion

Leading Loyalty: Cracking the Code to Customer Devotion

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Everyone has customers. And in today's highly competitive world, we all want more customer loyalty. The struggle is how do we get it.

Loyalty is built one great experience at a time. The difference between good and a great experience often comes down to how our customers feel based on their interactions with us.

Leading Loyalty goes beyond the latest rewards program or cutting-edge technology. This book gets to the heart of the challenge many of us face: How do we consistently behave so people feel their experience with us was among the best they've ever had?

Filled with real-life examples and practical tools, Leading Loyalty helps you embed the three core loyalty principles -empathy, responsibility, and generosity - into every interaction so you can crack the code to your customers' devotion.

ISBN: 9780814439395

Published Date: January 1, 2019

Publisher: AMACOM

Language: English

Page Count: 206

Size: 9.36" l x 6.27" w x 0.82" h