Passion Capital: The World's Most Valuable Asset

Passion Capital: The World's Most Valuable Asset

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Ask leaders in any country this essential question: 'What is your most valuable asset?' and they may suggest one of three traditional forms of capital - financial, human, or intellectual. These are intelligent, well-meaning answers, but they are also completely wrong. More valuable than money, human resources and intellectual property, Passion Capital is what separates leaders from followers. The book presents seven principles for growing and investing in this new asset class and includes over 50 insightful stories from business, not-for-profit, the arts sector, and politics.

ISBN: 9780771007477

Published Date: May 8, 2012

Publisher: McClelland & Stewart

Language: English

Page Count: 215

Size: 8.58" l x 5.75" w x 0.87"