Brand Aid: Taking Control of Your Reputation--Before Everyone Else Does

Hands-on strategies for creating and protecting your personal brand (yes, you have one) While we can't fully control how others see us, the truth is that each of us has a personal brand that is shaped by what we do, say, and write, and how we otherwise present ourselves to others - whether it's in a conference room, PTA meeting, dinner party, Facebook comment thread, or anywhere else. Using clear examples from businesses, families, and more, this indispensable guide presents essential advice for anyone who wants to succeed in today's competitive and interconnected world.