27 Powers of Persuasion

27 Powers of Persuasion

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About
Politicians know: You can change a conversation by touching the other person's arm. Lawyers know: You don't ask a question unless you already have the answer. Marketers know: It's easiest to convince people of what they already believe. Reporters know: People hate silence. They fill it with stuff you can use. You may love them or hate them, but there is no denying that politicians, lawyers, marketers, and reporters are masters of persuasion. In 27 Powers of Persuasion, Chris St. Hilaire distills their knowledge into 27 tools that will empower you to persuade anyone of just about anything.
Info

ISBN: 9780735204591

Published Date: September 6, 2011

Publisher: Prentice Hall Press

Language: English

Page Count: 240

Size: 8.33" l x 5.44" w x 0.67" h