The Language of Trust

The Language of Trust

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About
What to Say, How to Say It, Why It Matters

If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it.

Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients and customers and communicate with them on their terms. You'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.

Info

ISBN: 9780735204560

Published Date: May 3, 2011

Publisher: Prentice Hall Press

Language: English

Page Count: 288

Size: 8.30" l x 5.43" w x 0.83" h