Competitive Advantage: Creating and Sustaining Superior Performance

Competitive Advantage: Creating and Sustaining Superior Performance

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About
Now an essential part of international business thinking, Competitive Advantage takes strategy from broad vision to an internally consistent configuration of activities. Its powerful framework provides the tools to understand the drivers of cost and a company's relative cost position. Porter's value chain enables managers to isolate the underlying sources of buyer value that will command a premium price, and the reasons why one product or service substitutes for another. He shows how competitive advantage lies not only in activities themselves but in the way activities relate to each other, to supplier activities, and to customer activities. Competitive Advantage also provides for the first time the tools to strategically segment an industry and rigorously assess the competitive logic of diversification.
Info

ISBN: 9780684841465

Published Date: June 1, 1998

Publisher: Free Press

Language: English

Page Count: 557

Size: 9.62" l x 6.42" w x 1.65" h

Subject

Management