Guerrilla Marketing

Guerrilla Marketing

Product Type: Bargain Books

Price:

List price: $14.95 | Save 71%

Available: 5

Quantity:

copies bought in the last week

About
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including

* strategies for marketing on the Internet (explaining when and precisely how to use it)

* tips for using new technology, such as podcasting and automated marketing

* programs for targeting prospects and cultivating repeat and referral business

* management lessons in the age of telecommuting and freelance employees

Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.
Info

ISBN: 9780618785919

Published Date: May 22, 2007

Publisher: Houghton Mifflin Company

Language: English

Page Count: 368

Size: 9.00" l x 6.07" w x 1.14" h

Subject

Marketing