The Recipe Writer's Handbook Revised and Expanded)

Offering comprehensive guidance on the intimate elements of the recipe writing art, The Recipe Writer’s Handbook is an indispensable companion for anyone who develops, tests, writes, or edits recipes -- for publication, for broadcast, or simply to share with family and friends. The Handbook shows how to achieve accuracy and consistency -- the hallmarks of the well-written recipe and provides complete and proven guidelines for recipe testing and writing, with coverage of format and syntax, spelling, terminology, weights and measurements, presentation, and other key areas. There is an added focus on writing recipes for an international audience, plus advice from radio, television, and Internet experts on developing recipes for each of those media.